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GEO & AEO Visibility Audit

AI is already recommending
your competitors.

When someone asks ChatGPT "best realtor in [your city]" or Perplexity "top dentist near me," three businesses get named. Right now, it's probably not you. SEARCHRIFT™ shows you exactly why — and delivers the code to fix it.

Built for real estate, restaurants, and professional services in competitive markets.

See Pricing & Order Try the 60-Second Test
900M weekly ChatGPT users (OpenAI, Feb 2026)
10 categories scored & graded
11% of domains cited by both ChatGPT and Perplexity
Who This Is For

Competitive markets. Visibility-dependent revenue.

Real Estate

When buyers ask AI "best buyer's agent in [city]," AI draws from sites with structured service pages, neighborhood content, and local schema. If yours lacks them, you are not named.

Restaurants

"Best Italian near me" or "romantic dinner downtown" pulls from structured menus, FAQ sections, and review signals tied to a complete Google Business Profile.

Professional Services

For "business attorney near me" or "CPA for small businesses," AI favors firms with clear service pages, Q&A content, and visible credentials — not whoever bought the most ads.

Everyone Else

Dentists, HVAC, plumbers, consultants, local retail, SaaS tools. If a customer can ask AI to recommend one, you need to be in the recommendation.
Critical Finding Most Audits Miss

Your site may be invisible to AI — even with perfect SEO.

Since July 2025, Cloudflare has blocked AI crawlers by default on new domains. That block operates independently of your robots.txt. A site with clean SEO, strong content, and full schema can still be completely citation-blocked by ChatGPT, Claude, and Perplexity without its owner knowing. Every SEARCHRIFT audit tests both robots.txt and Cloudflare. If GPTBot, ClaudeBot, or PerplexityBot is blocked, it appears as the first finding in your report — before anything else.

Also checked: GPTBot · ClaudeBot · PerplexityBot · Google-Extended · cohere-ai
In plain English

Your website has a “do not enter” sign hanging on its door that you never put there. The sign was added automatically by the company that protects your site from spam and hackers. It keeps the bad guys out, but it also keeps ChatGPT, Claude, and Perplexity out — which is why they do not recommend you when your customers ask.

The fix takes about two minutes. You just have to know it is there.

The Problem

Search has changed.
Most websites have not.

Google still matters. But ChatGPT, Perplexity, and AI Overviews now answer questions directly — without clicking through to your site. Businesses that are not structured to be cited by those systems are losing customers they cannot see leaving.

GEO — Generative Engine Optimization

When someone asks ChatGPT or Perplexity "best [your service] near [city]", those systems synthesize an answer from structured, authoritative sources. If your site lacks answer capsules, entity markup, and FAQPage schema, you are not in the candidate pool — regardless of your Google ranking.

ChatGPT Perplexity Gemini Copilot Claude

AEO — Answer Engine Optimization

Google's Featured Snippets, People Also Ask boxes, and voice search results extract answers from pages with specific structural signals. Without question-format headings, properly formatted FAQ schema, and 40–90 word direct answers, Google picks your competitor's page instead of yours.

Featured Snippets People Also Ask Voice Search

The Overlap is the Opportunity

FAQPage schema, structured answer blocks, and question-format headings improve both GEO and AEO simultaneously. Most businesses have none of them. The competitive window to own AI-cited visibility in your market is right now — before your competitors discover this.

FAQPage Schema Answer Capsules H2/H3 Structure

Traditional SEO Is Not Enough

A page-one Google ranking does not guarantee citation by an AI engine. GEO has no ranking dependency — AI systems can cite any source, anywhere, that is authoritative and structurally readable. A well-optimized page 3 result can outperform your page 1 competitor in AI results.

Entity Markup Organization Schema Press Mentions
25%
forecast drop in traditional search volume by 2026 (Gartner, Feb 2024)
900M
weekly ChatGPT users as of Feb 2026 (OpenAI)
31%
of ChatGPT queries trigger an active web search (Nectiv, Oct 2025)
The Hidden Cost

Every month you wait,
your competitors get harder to catch.

AI systems learn from what they cite. The business that gets mentioned in AI answers this month gets mentioned more next month. The gap is not static — it compounds.

How the compounding works

1
Early citations build authority

When ChatGPT or Perplexity first names your competitor, that recommendation becomes a signal for future responses on the same topic.

2
Authority compounds monthly

Each citation drives brand searches, site visits, and reviews. That activity signals legitimacy, which drives more citations.

3
The position entrenches

After six months of citation history, your competitor becomes the default recommendation. New entrants need significantly more effort to displace them.

What this means for your business

Lost calls multiply

When someone asks "best plumber near me" and gets three recommendations, yours is not one of them. That customer calls someone else and never learns you exist.

Ad costs rise

As more customers use AI instead of Google, your Google Ads reach fewer people. You pay more for less traffic from a shrinking pool.

The trend does not reverse

900 million weekly ChatGPT users as of Feb 2026, doubled from 400 million a year earlier (OpenAI). Gartner forecasts a 25% drop in traditional search volume by end of 2026 (Feb 2024 prediction).

See where you stand today

A 3-page snapshot shows your scores across all ten categories and the single highest-impact fix.

Get Your $150 Visibility Snapshot
Delivered within 24 hours • No subscription • Shows exactly what to fix
60-Second Test

Ask ChatGPT yourself.
See what it says.

Open ChatGPT, Perplexity, or Google AI right now. Paste one of these queries with your actual city and service. Read what the AI says back. If your business is not named, you are invisible to that buyer.

Query 1 best [your service] in [your city]
Query 2 who should I hire for [your service] in [your city]
Query 3 top-rated [your service] near [your neighborhood or zip]
If your business was not named in all three responses: Your competitors are already getting those buyers. The audit identifies exactly why AI is choosing them over you and what to change to reverse it.
The Cost of Invisibility

How to think about what this is worth to you.

We do not promise specific revenue outcomes. We cannot. What we can do is show you how to frame the stakes honestly for your own business using numbers you already know.

Input How to Estimate
Your average closed deal value You know this number from your own books.
Deals you close per month from search Count your pipeline by source for a typical month.
Share of discovery moving to AI Gartner forecasts a 25% decline in traditional search volume by end of 2026 (Feb 2024 prediction). Use that as an upper bound.
Your rough exposure Multiply: deals per month × deal value × AI share. That is roughly what is in play if you stay invisible.
Honest caveat: This is a framing exercise, not a forecast. The Gartner number is a prediction, not confirmed trend data. No one can tell you exactly how much revenue AI invisibility is costing your specific business today. What we can tell you is whether AI is currently citing you or your competitors, and what to change if it is not.
Methodology

Two disciplines.
One audit.

Most practitioners conflate GEO and AEO. They are distinct, require different fixes, and together cover every AI-powered search surface your customers use.

GEO

Generative Engine
Optimization

GEO is about being cited in synthesized AI answers. When an AI platform generates a response, it draws from sources it can parse, verify, and attribute. The goal is not a click — it is a citation.

AI systems favor brands with editorial presence, structured answer content, entity-level descriptions, and FAQPage schema that can be understood without surrounding page context.

ChatGPT Perplexity Gemini Copilot

AEO

Answer Engine
Optimization

AEO is about winning Google's own answer features: Featured Snippets, People Also Ask boxes, and voice search. These extract directly from your page — or your competitor's.

Unlike GEO, AEO has a ranking dependency: your page must rank on page one for Google to consider it for extraction. On-page structure and FAQPage schema are the primary levers.

Featured Snippets People Also Ask Voice Search Knowledge Panel
The Scoring System

Ten categories.
Scored against your real competitors.

Every audit scores your site on the ten categories that actually matter for AI visibility. Each one is graded 0–100, calibrated against three to five named competitors in your market. No generic benchmarks, no industry averages — real scores against real businesses you actually compete with.

01

On-Page SEO

Title tags, meta descriptions, heading structure, alt text, URL structure, internal linking.

02

Local SEO & GBP

Google Business Profile completeness, NAP consistency, Map Pack presence, service-area pages.

03

Technical SEO & Schema

Schema markup correctness, sitemap, HTTPS, mobile, crawlability, AI crawler access check.

04

GEO — AI Search Visibility

Answer capsules, passage extractability, entity blocks, editorial presence, founder markup.

05

AEO — Answer Engine

Featured Snippet eligibility, PAA coverage, question-format headings, HowTo schema.

06

Reviews & Reputation

Total count, average rating, velocity, response rate, review request process versus competitors.

07

Content Quality & Freshness

Service depth, front-loaded answers in the first 30% of pages, update cadence, dateModified signals.

08

Authority & Trust

Off-site citation presence, Wikidata, Knowledge Panel, press mentions, entity disambiguation.

09

Site Structure & UX

Navigation clarity, mobile experience, primary CTA, forms, booking integration, accessibility.

10

Competitive Position

Market-calibrated view against three to five named competitors. Honest read on who is winning and why.

Platform Signal Profiles

ChatGPT, Perplexity, and Google AI
cite content differently.

Only 11% of domains are cited by both ChatGPT and Perplexity. Each platform has its own retrieval conditions and source preferences. Every SEARCHRIFT audit includes a Platform Signal Summary showing your specific gaps on each one.

ChatGPT

Bing-first. Entity-heavy.

Weights brand search volume, Bing-indexed pages, Wikidata presence, and established brand mentions. 92% of ChatGPT search queries run through Bing's API.

  • Bing index status
  • Wikidata / Wikipedia entry
  • Structured data correctness
  • Brand search volume
Perplexity

Passage-extractable. Externally corroborated.

Favors sources it can retrieve, parse, trust, and cite cleanly. Passage extractability matters more than freshness for most queries. Reddit signals matter for consumer/comparison queries.

  • Real-time retrievability
  • Self-contained answer passages
  • External corroboration
  • Query-to-source intent match
Google AI Overviews

Broad consensus. Cross-platform presence.

Favors multi-source corroboration and diversified presence. 62% of AI Overview citations come from outside the top 10 organic results. LinkedIn, YouTube, and Reddit feature prominently.

  • Cross-platform citation presence
  • LinkedIn company signals
  • YouTube and video presence
  • Traditional SEO signals

Platform signal assessments are based on published citation research at time of audit. Live citation testing across AI platforms is a separate service (Citation Baseline Test) available on request.

Beyond Your Website

AI citation is not just
about your site.

AI systems decide whether to cite you by cross-referencing what you say on your site against what independent sources say about you elsewhere. The off-site layer is where most audits stop looking. SEARCHRIFT checks all of it.

Google Business Profile

Completeness, NAP consistency across directories, Map Pack presence, review velocity, response rate, category accuracy.

Off-Site Citation Presence

Wikidata entry, Knowledge Panel, LinkedIn company activity, press mentions, directory listings, review platforms.

Entity Disambiguation

Does your business name resolve cleanly? Same-name conflicts? Profile agreement across GBP, LinkedIn, directories, Wikidata?

Founder & Team Entity

Founder credentials, professional background, Person schema, LinkedIn alignment. AI systems cite people, not just companies.

Review Platforms

Presence and activity on the review sites your buyers actually check: Google, Trustpilot, G2, Capterra, Clutch, Yelp, industry-specific.

Content Freshness

Last meaningful update on homepage, service pages, pricing, FAQ. Recency matched to topic volatility. No cosmetic timestamp edits.

Why This Beats a Free AI Audit

A site grader tells you you’re broken.
SEARCHRIFT tells you how to fix it.

Free AI audit tools scan your page, output a score, and disappear. They don’t calibrate against your actual competitors, don’t check off-site signals, and don’t produce anything you can install. Here is the difference, plainly.

Free AI Grader SEARCHRIFT
Calibrated against named competitors – 3–5 competitors, market-specific
AI crawler & Cloudflare check – Full check on every audit
Off-site citation presence – Wikidata, LinkedIn, press, directories
Platform-specific gap analysis – ChatGPT, Perplexity, Google AI
Inference discipline (cites unverifiable findings) – Every inferred finding labeled
Ready-to-install fixes in correct order – START_HERE install sequence
90-day re-audit to measure change – Included as paid add-on
Sample Report

See what you get.

Every audit follows the same format. Here's a real example showing what we found for a dental practice in Phoenix and how we scored them across all ten categories.

sample-audit-report.pdf
Sample SEARCHRIFT audit report cover showing business name, composite score of 34/F, and key findings summary
sample-audit-report.pdf - Page 4
Scores by category table showing grades from F to B across 10 SEO, GEO, and AEO categories
sample-audit-report.pdf - Page 6
Detailed findings section showing specific issues found and recommendations for improvement
sample-audit-report.pdf - Page 9
Priority recommendations table showing specific actions, SEO/GEO/AEO impact, effort level, and timeline
The Package

Everything you need
to fix it safely, in the right order.

The audit identifies the problems. The code package gives you the solutions — written, tested, and sequenced so you install them in the order that actually works. Every file is custom-built for your specific business from your audit findings. Not industry templates. Not generic placeholder copy. Your domain, your services, your founder, your competitors, your gaps.

START
HERE

Every package opens with START_HERE.pdf

Your install order, verification checklist, back-up instructions, platform-specific notes (WordPress, Squarespace, Wix, Shopify, Webflow, custom), and a “What Can Go Wrong” troubleshooting table. You install one fix at a time, verify it works, then move on. No developer required for Easy and Medium rated fixes.

Stuck? Paste it into Claude or Perplexity.

Every package includes a ready-made AI prompt written to walk you through install step-by-step. Paste it into the AI of your choice — we recommend Claude or Perplexity — along with the audit finding you’re working on, and you get a private assistant that knows your site, your CMS, and what “done” looks like. No more Googling error messages.

Custom-Built, Not Off-The-Shelf

Two real estate brokerages in the same city get two completely different packages. Different answer capsules. Different schema. Different keyword gap pages. Different earned media briefs. Because your business has different competitors, different services, different founder credentials, and different gaps to close.

v6.0

robots.txt & Cloudflare Update

Corrected robots.txt removing any blocked AI crawlers, plus explicit Cloudflare dashboard instructions if your site uses it. Both layers must pass before GEO work has full effect.

v6.0

llms.txt File

A forward-compatible guidance file for AI crawlers. Zero risk, zero cost. Positions your site correctly as the standard matures. Not an active citation driver today — honest framing included.

Schema Markup Blocks

Complete JSON-LD for your business type: Organization, LocalBusiness, Service, FAQPage, and Person markup for founders and key team members.

Optimized Meta Tags

Title tags and meta descriptions written to win Featured Snippets and AI citations. Primary pages plus templates for service and location pages.

FAQ Content Blocks

Question-and-answer content written for your industry, structured for both human readers and AI parsing. Ready to publish with schema markup included.

GEO Answer Capsules

Self-contained 40–60 word answer blocks for every citation-weak page in your audit. Written to AI citation standards. Not just three — one per flagged page.

AEO Snippet Copy

Featured Snippet copy blocks engineered to win Google's answer features. Primary service snippets plus templates for common customer questions.

v6.0

Keyword Gap Pages & Alignment Briefs

New page starters for gaps where no page exists, plus alignment briefs for pages that exist but do not match their target query. Buyer-intent keywords prioritized.

v6.0

Content Freshness Guide

Per-page guidance for stale content: what to update, dateModified markup to add, recommended cadence by page type. If your content is fresh, the file says so.

v6.0

Review Request Templates

Three email/SMS templates for requesting reviews from recent customers. Platform-specific for Google, Yelp, Trustpilot, or G2 based on your industry.

Advisory

Earned Media Brief

Entity disambiguation check plus prioritized PR angles: Wikidata, Knowledge Panel, review platforms, press mentions. Advisory — does not touch your website.

Advisory

YouTube Video Brief

A brief for a single short video that addresses the highest-impact gap in your content. YouTube is a primary signal for Google AI Overviews. Advisory — does not touch your website.

Pricing

One audit.
Five ways to buy it.

No subscriptions. No ongoing fees. Pick the level of help you want and move on. Not sure where to start? Most SMBs buy the Audit + Package.

Full Installation

Done-For-You

$2,500
We install everything. You approve and ship.
  • Full audit report
  • Complete code package
  • Professional installation
  • robots.txt & Cloudflare fix applied
  • Schema & content implementation
  • Rich Results verification
Order Installation
Best Value
Audit + Package

Complete Solution

$1,250
Audit plus every fix written and ready to install
  • Full 10-section audit report
  • 14-file implementation package
  • START_HERE install guide
  • robots.txt & Cloudflare update
  • Schema, meta, FAQ, capsules, snippets
  • Keyword gap pages & alignment briefs
Order Package
Full Audit

Complete Analysis

$600
Full 10-section report with detailed findings
  • All 10 categories scored & graded
  • Competitor comparison
  • Platform Signal Summary
  • Keyword gap analysis with buyer intent
  • 90-day action plan
  • 30-Day Priority Actions
Order Full Audit
90-Day Re-Audit

Measure the Change

$250
Re-scores GEO, AEO, and Authority after implementation
  • Updated GEO, AEO & Authority scores
  • Platform Signal Summary PDF
  • Before-and-after comparison
  • Available 90 days after install
  • Available to any prior audit client
Coming Soon
Visibility Snapshot

Start Here

$150
Not ready yet? Get a 3-page read on where you stand.
  • All 10 categories scored
  • Key findings summary
  • Single highest-impact fix identified
  • 24-hour delivery
Order Snapshot

Not ready for the full audit?

Get a quick assessment first. The Visibility Snapshot scores your site across all 10 categories and shows you exactly where to start.

$150
Delivered within 24 hours • No subscription required
Get Your Snapshot
Frequently Asked Questions

Common questions
about SEARCHRIFT audits.

Here's what business owners typically want to know before ordering their audit.

Since July 2025, Cloudflare has blocked AI crawlers by default on new domains. The block is separate from your robots.txt — it operates at the security layer. If your site uses Cloudflare and that toggle is still enabled, ChatGPT, Claude, and Perplexity cannot reach your pages to cite them, regardless of how well your site is otherwise optimized. Every SEARCHRIFT audit tests both robots.txt and Cloudflare access. If a block is found, the package includes specific dashboard instructions to fix it.
ChatGPT, Perplexity, and Google AI Overviews each cite content differently. Published research shows only 11% of domains are cited by both ChatGPT and Perplexity. ChatGPT leans heavily on Bing-indexed content and entity strength. Perplexity prioritizes passage extractability and external corroboration. Google AI Overviews favor broad cross-platform presence, with 62% of citations coming from outside the top 10 organic results. A single audit that treats them as one surface misses the gaps specific to each. Every SEARCHRIFT audit includes a Platform Signal Summary showing where you stand on each one.
llms.txt is a proposed standard for telling AI crawlers about your site in plain language. As of now, no major LLM provider has publicly committed to reading it at inference time, and server logs show AI crawlers request it in under 0.1% of cases. It costs nothing to add and positions your site correctly as the standard matures, but it is not an active citation driver today. Your package includes a client-specific llms.txt file with honest framing in the install guide — we will not tell you it does something it does not.
Traditional SEO audits focus on Google rankings. SEARCHRIFT audits focus on AI citations. We check whether your site is structured to be cited by ChatGPT, Perplexity, Google AI Overviews, and other AI platforms that answer customer questions directly. Most SEO audits don't test for GEO or AEO signals at all.
About 70% of the recommendations can be implemented by anyone who can edit their website. This includes FAQ content, meta tag updates, and basic schema markup. The remaining 30% may require developer help, mainly for complex schema implementation or site structure changes. Every recommendation includes an effort rating (Easy/Medium/Hard) so you know what to expect.
GEO changes can appear in AI results within 2-4 weeks as the platforms retrain on new data. AEO changes (Featured Snippets, People Also Ask) typically appear within 4-8 weeks after Google re-crawls your updated pages. The audit includes baseline tests you can run to track your progress month by month.
Yes. AI platforms answer questions about every industry, not just local services. If you're a SaaS company, someone might ask "best CRM for small businesses." If you sell products, they might ask "which headphones are worth buying." If you provide consulting, they might ask "how to choose a business consultant." Being cited in these answers drives brand awareness and leads regardless of your business model.
This is a one-time audit with no ongoing fees. Once you implement the fixes, they continue working as AI platforms evolve. However, we recommend re-auditing annually as new AI platforms launch and existing ones update their citation criteria. You'll also want to track your progress quarterly using the baseline tests included in your report.
Yes, for most of the package. Squarespace, Wix, and Webflow all allow custom code injection in the site header or specific pages — that is where schema markup goes. FAQ content blocks and meta tag updates can be edited directly in the site editor. WordPress handles the full package without restriction. The audit flags anything platform-specific, and the Audit + Package includes platform-specific installation notes. If you want hands-off implementation on any platform, the Full Installation ($2,500) handles the whole job.
SEARCHRIFT audits complement traditional SEO work. Most SEO agencies are not yet offering GEO and AEO services because the disciplines are new and require different skills. You can share your audit results with your agency to guide their next phase of work, or implement the recommendations alongside your existing SEO strategy. The two approaches work together, not against each other.