About SEARCHRIFT

One-time audits.
Real implementation.

SEARCHRIFT is a GEO and AEO audit service for business websites. No retainer. No agency dependency. A scored report and implementation package you own permanently, delivered within 24–48 hours.

The Founder

Edd Pratt

Edd Pratt, Founder of SEARCHRIFT
Edd Pratt
Founder, PEV Ltd.

Edd Pratt has spent more than four decades in business — starting, fixing, scaling, and leading organizations across industries ranging from medical software to cannabis packaging to robotics manufacturing. He has carried P&L responsibility, managed investor relations, built sales organizations from scratch, and taken companies from early-stage concepts to significant revenue. He has sat at the executive table through rapid growth and navigated teams through economic downturns.

What he found, repeatedly across every industry and every size of organization, is that businesses leave meaningful money on the table — not through negligence, but because internal teams are stretched too thin to systematically address every opportunity, and the right outside expertise rarely comes without a significant upfront cost. Every business he has built since has been aimed at closing that gap.

PEV Ltd. is registered in Nevada. For direct inquiries: eddpratt@pev-ltd.com

13
Years with Fortune 500 companies
15
Years working with SMBs
15+
Years as a serial entrepreneur
Current Ventures

Three businesses. One thread.

Every business Edd runs operates on the same principle: deliver measurable value first, get compensated after. No upfront costs, no vague promises, no dependency on a retainer to keep the relationship alive.

01

Recovered Revenue

Healthcare revenue cycle management, hospital underpayment recovery, ITAD compliance advisory, advanced tax strategies for private practices, and self-insured employer cost reduction. Every program operates on a results-before-fees model — no upfront cost, no invoice until measurable value is delivered. Partners compensate Recovered Revenue directly, so the only incentive is connecting clients with programs that genuinely fit their situation.

recoveredrevenue.com →
02

PoweredThrough

Independent backup power reviews and sizing guides for home, medical, off-grid, and emergency use. PoweredThrough does the research most review sites skip — digging into real owner reports, forum data, and fine print rather than manufacturer press releases. No brand sponsorships. Affiliate relationships are held across competing brands simultaneously so no single manufacturer benefits from favorable coverage.

poweredthrough.com →
03

SEARCHRIFT

A one-time GEO and AEO audit service for business websites. AI platforms like ChatGPT, Perplexity, and Google AI Overviews now answer the questions customers are asking — and most business websites are not structured to be cited in those answers. SEARCHRIFT scores a site across ten categories against real competitors, identifies every gap, and delivers a PDF report with a complete implementation code package. One-time payment, 24–48 hour delivery, no retainer required.

searchrift.org →

SEARCHRIFT is a one-time SEO, GEO, and AEO audit service for business websites. Clients submit their URL and receive a scored, graded PDF report across ten categories, plus an implementation code package. Audits are delivered within 24–48 hours. SEARCHRIFT is produced by PEV Ltd., a Nevada corporation, and operates at searchrift.org.

The Methodology

How SEARCHRIFT scores your site

The SEARCHRIFT methodology scores websites across ten categories calibrated against real competitors in each market. Scores are traceable to fetched content, search data, or clearly labelled inferences — not assumptions.

The v5.2 methodology introduced mandatory inference flagging and a standardised prologue requiring auditors to state exactly what data was accessible and what was inferred. Every report follows the same fixed section structure: Executive Summary, Scores by Category, Competitor Comparison, Detailed Findings, GEO Analysis, AEO Analysis, Keyword Gap Analysis, Priority Recommendations, 90-Day Action Plan, and Differentiators.

01

On-Page SEO

Title tags, meta descriptions, heading structure, internal linking

02

Local SEO and GBP

Google Business Profile presence, local citation consistency

03

Technical SEO and Schema

JSON-LD schema markup, crawlability, site speed signals

04

GEO AI Visibility

Answer capsule content, entity markup, AI citation candidacy

05

AEO Answer Engine

Featured Snippet eligibility, FAQPage schema, PAA presence

06

Reviews and Reputation

External review volume, rating, response rate

07

Content Quality and Depth

Expertise signals, content freshness, topic coverage

08

Authority and Trust

Backlinks, press mentions, directory listings

09

Site Structure and UX

Navigation, mobile experience, conversion path clarity

10

Competitive Position

Standing relative to three to five real market competitors

What Sets Us Apart

A one-time audit you own permanently

GEO agency retainers typically cost $2,000 to $10,000 per month with no fixed deliverable and no guarantee of ownership. SEARCHRIFT is the opposite: a fixed price, a defined deliverable, and a code package the client owns and can implement on their own timeline.

The audit is not automated. Every report is produced against your actual market, benchmarking three to five real competitors and scoring your site on data that is fetched, not assumed. The implementation package includes ready-to-paste schema blocks, optimized meta tags, and FAQ content so nothing requires interpretation.

Ready to see where you stand?

Order a one-time GEO and AEO audit for your website. Scored across ten categories, delivered as a PDF within 24–48 hours. Starting at $150.

Order Your Audit — From $150